Podcast Appearance to Share Leadership in Startup Marketing
Snapshot
Featured Guest on Podcast to Share Thought Leadership in Startup Marketing: Shared expertise in multichannel marketing, storytelling, and startup growth, driving brand visibility, audience engagement, and thought leadership in the industry.
My Role & Leadership
I was invited as a guest expert to share insights on startup marketing, design strategies, and storytelling, positioning myself as a thought leader in the space.
Expert Insights on Startup Marketing – Shared multichannel marketing strategies, pitch deck best practices, and storytelling techniques.
Frameworks & Real-World Applications – Discussed JTBD (Jobs-to-Be-Done) and growth-driven design ideologies, illustrating their role in startup success.
Bridging Marketing & Design – Emphasized the importance of cohesive branding, storytelling, and UX in driving engagement and business growth.
Thought Leadership & Mentorship – Provided actionable advice for founders, marketers, and designers, helping them navigate startup challenges.
Key Results & Impact
📈 Expanded podcast audience, attracting new listeners interested in marketing, design, and storytelling.
📈 Increased engagement from listeners reaching out for insights and mentorship after the episode.
📈 Boosted awareness of 1871’s marketing strategies, strengthening its positioning in the startup ecosystem.
📈 Showcased my expertise as a thought leader, reinforcing my brand in marketing, design, and tech.
Challenge
❌ Bridging marketing and design concepts – Many startup founders struggle to integrate branding, storytelling, and strategic marketing effectively.
❌ Communicating complex frameworks in an engaging way – Needed to distill JTBD, multichannel strategies, and startup growth tactics into digestible insights.
❌ Addressing startup challenges across industries – Ensured that insights were applicable to diverse audiences, from founders to marketing professionals.
❌ Creating lasting impact beyond the episode – Aimed to provide actionable takeaways that listeners could immediately apply to their work.
Approach & Execution
✅ Deep-dive discussion with podcast hosts – Engaged in a high-energy, value-driven conversation with Molly Geoghegan & Mikey Mioduski.
✅ Integrated real-world case studies – Used examples from 1871 and my personal experience to illustrate startup marketing success.
✅ Explained structured frameworks – Broke down JTBD, multichannel marketing, and storytelling strategies in an accessible, actionable way.
✅ Aligned with the podcast’s theme – Ensured the conversation resonated with listeners looking for marketing, design, and communication insights.
✅ Promoted the episode across multiple channels – Shared social snippets, key takeaways, and behind-the-scenes insights to maximize engagement.
Growth & Iteration
Phase 1: Prepared insights & frameworks, ensuring an engaging and informative conversation.
Phase 2: Recorded & shared startup-focused strategies, breaking down marketing, design, and storytelling best practices.
Phase 3: Promoted the episode through social & professional networks, extending its reach and engagement.
Phase 4: Engaged with listeners post-episode, answering questions and expanding conversations around startup marketing and design.
